In her opening speech for the convention, Kim Reyes, Director of Beauty Business Unit and Commercial Services Division of Watsons mentioned how BEAUTYCON is more than just products. “It has always been about people—the incredible community we have built with our partners who continue to innovate, inspire, and bring the best of beauty to our customers.”
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| An electrifying opening performance takes center stage, marking a vibrant and memorable start to BEAUTYCON 2026. |
This year’s BEAUTYCON was made unique as it coincided with the 185th anniversary of AS Watson, the mother company of Watsons. Carrying the anniversary message, “Grow As One,” Dr. Malina Ngai, Group CEO of AS Watson graced the opening program of BEAUTYCON 2026.
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| Dr. Malina Ngai, Group CEO of AS Watson welcomes guests at the ribbon cutting ceremony. |
“Beauty in the Philippines is vibrant, expressive, and joyful—and that spirit is exactly what we are celebrating today,” shared Dr. Ngai in her speech. “From our beginnings in 1841 as a small dispensary in Hong Kong, we have grown into the world’s largest international health and beauty retailer. But no matter how much we grow, our purpose remains the same: to put a smile on our customers’ faces, today, and tomorrow.”
Over 185 brands welcomed beautyholics to the event, coupled with informative programs, panel discussions, and workshops featuring the country’s most-beloved celebrities, beauty experts, and wellness personalities. These include Heart Evangelista, Piolo Pascual, Andrea Brilliantes, Catriona Gray, Alden Richards, Enchong Dee, Belle Mariano, Maris Racal, Barbie Imperial, Kylie Versoza, and two- time Olympic gold medalist Carlos Yulo.
Albert Kurniawan, Paul Nebres, Dr. Vicki Belo and Dr. Hayden Kho were some of the key figures that also took to the BEAUTYCON stage to share their expert insights and recommendations.
BEAUTYCON 2026 guests were treated to exclusive discounts, vouchers, and gifts with purchase, alongside creative, interactive booths as every brand mounted engaging concepts and activations. Attendees also enjoyed free derma consultations from volunteers of the Philippine Dermatological Society, adding an expert-led, skin- first experience to the event. BEAUTYCON 2026 also saw the debut of new products and launches across many of its participating brands.
In an effort to make the shopping experience seamless and enjoyable, BEAUTYCON 2026 featured multiple cashier stops throughout the 9,000 square-inch convention floor. Shoppers were also given the option to skip the line through the Watsons app’s Click & Collect feature.
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| Host Nicole Andersson takes the stage, bringing energy and charm to BEAUTYCON 2026. |
BEAUTYCON 2026 is a definitive beauty event as it sets the beauty trends in real life through thoughtful and personality interactions with its community. Inspired by the inclusive and evolving definition of beauty shaped by Watsons’ 185-year legacy of innovation and expertise, BEAUTYCON 2026 accomplished its goal of championing a diverse and empowered beauty community.
Watch out for the next edition of BEAUTYCON!
Follow @smbeauty, @watsonph, and @lookatme_ph on Instagram for more updates!
Since 2019, the Tiong Bahru name has bridged the gap between Filipinos and the rich depth of savory Singaporean cuisine. Named for the famous neighborhood in Singapore that features one of the country’s most beloved hawker centres, Tiong Bahru in the Philippines has become synonymous with the same diverse flavours that distinguish it as a can’t-miss destination for foodies everywhere.
Tiong Bahru Singapore Flavours is the go-to place for authentic Singaporean cuisine anywhere in the Philippines |
In its final installment of the Sari-Sari Stories, Puregold releases “Pangalan,” a moving tribute to the sari-sari stores that continue to power daily life, grassroots enterprise, and community connection across the Philippines.
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“Pangalan,” the final installment of Puregold’s Sari-Sari Stories series, celebrates the cultural and economic significance of sari-sari stores in everyday Filipino lives. |
There are artists, and then there are cultural forces.
BTS has proven, time and time again, that their impact goes far beyond music charts. It’s measurable, immediate, and global.
This is what the BTS Effect looks like: not just popularity, but momentum. Not just listeners, but participation. A ripple that becomes a wave, every single time.
Magic Happens Together – Step into a world of flavor-changing beverages and enchanting keepsakes that turn everyday routines into shared adventures
Excitement is brewing as two iconic worlds come together! Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to bring the beloved world of Harry Potter to Starbucks® coffeehouses across the Philippines, transforming everyday rituals into extraordinary adventures filled with imagination, creativity and connection.
Four Years Down… Just a Few More Weeks to Go!
For ARMY around the world, the countdown continues. Four years have passed, and while the wait isn’t quite over yet, the finish line is finally in sight.
Until comeback season arrives, Disney+ is here to keep the BTS magic alive. From unforgettable performances that defined an era to heartfelt stories that reveal the members beyond the stage, there’s plenty to revisit while we wait for what’s next.
With just one week to go until the release of BTS’s brand-new album, ARIRANG, excitement amongst ARMY has reached a fever pitch.
Unlock member-exclusive access, irresistible deals, and the best of beauty—all in one place.
BEAUTYCON 2026: World Of Beauty is here. Now on its third year, it continues to be the trendsetting, must-attend event for beauty lovers, experts, and enthusiasts brought to you by Watsons, SM Beauty, and LOOK At Me.
The biggest beauty event of the year will take over over 9,000 square meters of the SMX Manila, bringing everything a beautyholic could ever want. 185+ participating brands shall set-up fun, interactive booths delivering a shopping experience that’s chock full of exclusive gifts with purchase, unbeatable discounts, irresistible offers and bundles, plus one-of-a-kind deals, exclusively for Watsons Club, SMAC, and LOOK List members.
Metrobank, Toyota Motor Philippines Corporation, and Mastercard® have introduced the new Toyota Platinum Card, a credit card designed for the everyday Filipino motorist, helping them save on recurring financial responsibilities of owning a car, while earning rewards from their everyday expenses.
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| Host Carla Lizardo Sulit, together with Jax Reyes, Migs Bustos, and Gaby Dela Merced |
If you're still looking for a handy, vintage-effect camera, the LUMOS EVOKE Digital Camera is currently on sale for PHP 5999 only (from PHP 12,000) for 128GB, or as low as PHP 4999 (from PHP 9999) for 32GB. This compact camera promises 64MP photos, 4K video recording, 16 built-in filters, 16x zoom, and a flip screen.
But is it actually worth it?
Here's my review of the LUMOS EVOKE Digital Camera and everything you need to know before buying!
In a move that aims to revitalize the country’s ‘last mile’ schools, Puregold Price Club Inc. President Vincent Co is investing Puregold Channel’s total streaming revenue in his Pusong Panalo Program.

Puregold Price Club Inc. President Vincent Co is investing the total streaming revenue from the Puregold Channel on YouTube in his Pusong Panalo Program
February is full of heart-shaped chocolates, bouquets of flowers, and the scramble for restaurant reservations. The kilig will always have its place, but couples who have been together for years know that lasting love is not just about grand gestures, it's in the everyday ways you show up for each other.
The Korea Tourism Organization (KTO) Manila invites Filipino travelers to discover the beauty of Korea this spring at the Travel Tour Expo (TTE) 2026. With cherry blossoms in full bloom, vibrant cultural activities, and exciting K-pop events, this year’s campaign highlights April’s Holy Week as the perfect time to experience Korea’s breathtaking spring landscapes.
Cebu Pacific (PSE: CEB) releases the official music video for the 30th anniversary original soundtrack (OST) ‘Where Dreams Fly’.
Celebrating the artistry and enduring love of Pinoys for Original Pilipino Music (OPM), the song is performed by Filipino pop/alternative rock band Over October and reflects the airline's long-standing commitment to making air travel accessible to Filipinos.
BTS is officially returning, and this time, it’s bigger, bolder, and historic. After years of anticipation, the world’s biggest pop group is reuniting on the global stage with a live comeback event, a new album, a world tour, and an intimate documentary—marking one of the most significant moments in modern pop culture.
Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series, the newest installment of which features a special cameo from BINI’s Jhoanna. “The Witness” is a short film that tells a tender, coming-of-age love story, one that unfolds across the years, shaped by change, constancy, and the quiet presence of a sari-sari store owner who sees it all.
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| Puregold carries on with its heartfelt tribute to Filipino sari-sari store owners or micro-entrepreneurs with its Sari-Sari Stories video series. |
As electricity bills rise and calamities worsen, communities from Rizal to Navotas are proving that solar brings both savings and security to Filipino families.
Manila, Philippines – For many Filipino families, electricity bills can eat up as much as 30 to 40 percent of their monthly income, while frequent brownouts due to worsening calamities make life even harder. But from the mountains of Rizal to the urban communities of Navotas, Filipinos are proving that there is a brighter, cleaner alternative: solar energy.
If there is one thing consistent about the holiday season, it's that GASTOS ALWAYS FIND A WAY. 😅
Aside from holiday gifting and all the parties and reunions you have to attend, your favorite Kpop group will also suddenly announce their comeback for next year. Early next year. And these concerts aren't just about the ticket. You'll also have to consider the flights (coz sometimes it's easier to get tickets abroad than here in our country huhu), outfits, album and merch, food, accommodations, etc.
The Puregold Hakot Relay Run recently became the event du jour among both seasoned and amateur runners when it sparked the adrenaline rush of a competitive race combined with the exciting giveaways of the classic “hakot” experience.
Held at Burnham Green Park on November 22, the Puregold Hakot Relay Run had attendees gushing over the exhilarating experience of grabbing grocery items while competing in the three-kilometer run.
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| Shiela Obregon (left) was one of up to 8000 attendees to the first ever Puregold Hakot Relay Run. |
Not sure if this is my last Kdrama fan meeting in Manila for this year, but I am so so happy with the ticket I got and the whole experience. I was still deadbeat tired from attending a full concert in Bulacan the night before (BLACKPINK), but still powered through Sunday and arrived in Cubao with a bit of time to eat dinner and check out the happenings outside New Frontier Theater.
Racking up PhP 7 billion in revenues in the last quarter of 2025, Vincent Co's Puregold is sharing the bounty with its customers by creating life-changing moments of joy through the grand Puregold Nasa Resibo ang Panalo promo. To date, Puregold’s loyal shoppers have won laptops, smartphones, tablets, free groceries, tindahan showcases, and more on its weekly draws. By the end, the company will have given away over PhP 15 million worth of prizes to its most loyal customers.
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| Vincent Co's Puregold is giving away Php15 million worth of prizes after seeing a highly successful 3rd quarter in 2025. |
Sari-sari stores serve as trusted community institutions across the Philippines. These bridge access gaps in underserved areas, offer small-volume purchasing for budget-conscious households, and often extend credit based on long-standing neighborhood relationships. Their presence sustains hyperlocal economies and forms a vital foundation of the country's retail ecosystem.
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| Puregold’s Sari-Sari Stories series highlights the essential role of neighborhood retailers in sustaining grassroots commerce in the Philippines. |
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