All Coke commercials, ads, campaigns are so memorable, maybe because lahat may tagos factor. Alok-a-Coke, the first day of school "paired" Coke bottles, Para kay ___, Open Happiness, and even the Christmas heartwarming TV ad with the Santa and train (huhu!). Yesterday, I witnessed the launch of yet another tagos Coca-Cola campaign: the Share A Coke.
Leading the event at the Mega Fashion Hall was Jasmin Vinculado, Marketing Director of Coca-Cola Philippines. She also headed the first Share A Coke in Australia.
“We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy.—we would like to share a Coke with them simply because we know that happiness is made more real when shared.” Vinculado enthuses.
Staying true to the essence of Share A Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of BENCH, to show the company's appreciation for all the years they have worked together.
A fun Coke x Bench fashion show where the models were not sporting the usual poker face, BUT interacted and laughed with each other instead. They even handed cans to guests:
Coca-Cola Happiness Ambassadors also walked the runway:
Joseph Marco
Julia Montes
And Enchong Dee
The celebs also shared Coke cans with words of endearment like "Crush", "Hottie", and "Ganda" to random people from the audience:
Si Sarah yung "Ganda" haha!
Tim Ho Wan snack for everyone, and to Tracy and Sarah's happiness! Hehe!
The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets, and even vending machines nationwide!
Abutan mo na sya, diska-diskarte lang yan! ;p Hehehe!
You may also drop by Share A Coke booths in supermarkets, malls, and schools to have you own personalized Coca-Cola printed in an instant! :D
I decided to make one with my name, and give the other to my SOBRANG Coke addict Mom (we have boxes of Coke in can here sa house, haha)--deserve!
Input the name yourself (8 characters max, letters only)
Super kinilig ako dito!
Simple joys! :)
For more details, visit www.shareacoke.com.ph or follow @cocacolaph!
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