Monday, May 2, 2011


In line with WFTO Asia's consumer brand: 'Shopping with a Conscience,' it will start a regional campaign called the 100% Guilt Free Shopper on May 14.

Many celebrities like Emma Watson, Sir Paul Mc Cartney and Annie Lennox have been
active supporters of Fair Trade. Emma Watson, for example, partnered with a WFTO member
organization called ‘Peolple Tree’ to release a line of Fair Trade clothing in the UK.

As part of the 100% Guilt Free Shopper campaign, WFTO Asia will be introducing 12
personalities who’ll be the Ambassadors of Fair Trade here in the Philippines. These individuals
came from different fields and industries, some are already household names while others
are well-known in their respective fields.

“Anybody can be a Guilt Free Shopping Ambassador. You don’t have to be a celebrity or
automatically be a 100% Fair Trade practioner. The first step in becoming one is to be educated
about Fair Trade and the 10 principles that comprise it. The next step is to slowly
transition to Fair Trade. The change doesn’t have to be radical- Buy a Fair Trade product and
try it. Sign up and be a WFTO volunteer or a sponsor. By the end of 2011, we aspire to have
1,000,000 switchers, 1,000,000 Ambassadors for Fair Trade.” says Zuniga.

WFTO Asia has partnered with the Philippine Climate Change Commission,
AIESEC Philippines, Miss Earth Foundation,, & Business World to
make this event possible

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