This week officially marked first day of school for most kids around the country. While most kids are coming in excited to a new school year, three students are coming into the school year with something more than just the typical new shoes, new books, and new clothes: a new modeling title. Katrina Aurellano, Roncel Camins, and Kimberly Espiritu are all incoming college sophomores this school year as Brand Ambassadors to the country's leading leather goods brand, Manels.
Last April, Manels launched an online model search to look for students who can represent Manels in ushering in the new school year. "We wanted to find brand representatives with whom students can truly identify with" says Mark Siggaoat, VP of Operations for Manels. The contest asked for students to put together their own concept and photo shoot. No specific guideline on the theme was given except to put together their own twist into the Back-to-School season, depicting the latest trends and stylings of the new school year. "More than fresh faces, we looked for entries that embodied a lot of attitude in executing their personal style and creativity" says Siggaoat. In the winning entries, Katrina and Kimberly accented their chunky-heeled Manels shoes with colorful knee-high stockings. For Roncel, classic Manels oxfords were highlighted in his khaki cut-offs and paired with a leather messenger bag. All photographs were taken by fellow college student Joseph Brillantes.
As Brand Ambassadors, the three have won a one-year contract and a lot of merchandise freebies from Manels. They will be gaining exposure through in-store marketing collaterals as well as online exposure through blogs and official social networking accounts of Manels. "The response has been encouraging enough for us to consider running this again next year" says Siggaoat.