PFW Holiday 2012: AVON

Saturday, May 26, 2012

Avon, the no. 1 direct selling company, showcased its latest collections of intimate apparel, jewelry, and accessories, on the country’s biggest runway at Philippine Fashion Week Holiday 2012. 

Attended even by their very own AVON Ladies!

All Avon Fashions collections are designed in line with current global trends, such as Manifesto, Raw Energy, Rebel, but are made to fit the body and tastes of Asian women. Aside from being up-to-date, they also have fairly priced products! Btw, I was once an Avon Lady, and sold lipsticks to my classmates, hehehe.

The show opened with the soft and delicate All Dolled Up fashion story, featuring Avon Fashions Crystal intimate apparel collection and Exceptional CZ jewelry collection. 

The runway then lit up with the vibrant Into the Lines story, featuring the Into the Lines jewelry and accessories, and Charlene Intimate Apparel. Masculine Mod Escape featured the Mod Escape and Valiant Bod Initimate Apparel while Bright and youthful jewelry adorned the models wearing Flash of Triangle jewelry and accessories and Chezca intimate apparel were in the Color Flash story.

The mood made an abrupt change to seductive, sexy and sophisticated with the reveal of Plum Passion, with Streaks of Purple jewelry and accessories and Dasia Intimate Apparel, and Glam Rock, with Carley and Melissa intimate apparel that highlighted strong pieces for the edgy woman:

As the show reached its height, Avon Fashions narrated its romantic and dreamy Modern Ballerina story with the Charming Ballerina jewelry and accessories and the Harriet intimate apparel: 

Also surprising its audience with its eclectic men’s collection under the Techno Edge fashion story was the Techno Edge intimate apparel:

The wild streak continued with the Pastel Pretties jewelry and accessories and Carmi intimate apparel under the Feline Fantasy collection:

 The Fastlane fashion story meanwhile has the Fastlane intimate apparel which is built for sport and speed:

Mysterious and elegant pieces with Danica intimate apparel under the Shadow Muse collection closed the show with a bang, leaving guests breathless in awe and wanting more:

Love this, very goth-boho! :D

I want this payong!! 

All Avon Fashions collections are designed in line with current global trends, such as Manifesto, Raw Energy, Rebel, but are made to fit the body and tastes of Asian women.

Their pretty model:

Avon Fashions Style Ambassador Ruffa Gutierrez hosted the fashion show.

“I am really grateful and humbled to have been with the Avon family for 6 years now. To be with this top global direct-selling company is such a privilege, with my involvement spanning from being an ambassador of style to an advocate of stopping domestic violence."

The Avon Ladies, Models, and Kanwar Bhutani, Avon Philippines President and General Manager:

“We at Avon take pride in our commitment in developing high-quality fashion products that are accessible to every woman. Having our own show here at Philippine Fashion Week just reinforces our products’ competitiveness in going side-by-side with other renowned fashion brands both locally and internationally,” said Bhutani. “From beauty to fashion, Avon shows how its expanse of products ensures that we address the needs of every woman. We are, after all, the company that knows women best.” 

Ms. Shamcey Supsup and other beauty queens were present during AVON's show:

All invited guests left the show with their very own sets of Avon Fashions intimate apparel, jewelry, and accessories. It was a show to remember for all stylish guests as Avon Fashions again made its statement in the Philippine fashion scene. THANK YOU AVON! :)

The Avon Fashions collections featured in the show will be available exclusively through Avon Representatives nationwide.Don’t have an Avon Lady yet? Log on to to find out how to contact an Avon Representative. Be part of the Avon community! Follow us at and Watch our videos online at

1 comment

  1. Seems like a great event! It's really good to see Avon done it again and I'm very much enjoying watching the pictures shared here. Very nice snaps! Thanks


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