Friday, April 12, 2013

FURLA opens in Greenbelt 5

When it comes to premium bags, I've always fancied for FURLA. My first encounter with this Italian brand was during my overnight sessions in my high school friend Marj's house years back, and she showed me to her closet, unwrapped a cloth bag (complete with fine paper lining), and then revealed to me a bag her mom just gave her. "My first branded!" I remembered Marj telling me.

Ever since that day, we will always converse on these type of bags, and how underrated brands are still the best. During FURLA's first concept store opening at Greenbelt 5 yesterday, I remembered Marj while I watched the fashion show, with models in all-white strutted the catwalk carrying all sorts of dreamy Furla bags from the new collection.

A big FINALLY--Furla celebrates with a new concept store, occupying a carpet area of 62 meters. 

A Furla universe showcasing all their products from bags to shoes and to other small leather goods such as wallets and purses.


The new concept store draws inspiration from the architectural details of the beautifully restored 18th century Villa in Bologna, Italy - headquarter of the brand - where tradition fuses with contemporary design.

Giovanna Furlanetto, President of Furla, says: “This boutique is amongst the first ones in the world showing the new concept store of the brand, first launched in Asia Pacific in last August, thus confirming its international vocation and in line with the ambitious and significant developing plan of the company abroad.

Some favorites:

The famous Furla Candy Bags! :)
Cute jelly watch and bangles!

These bags! Pang oversized talaga ako!

Fashion show photos:

Another favorite, will suit my nautical obsession! :p

Furla DNA is expressed through the values of Italian craftsmanship, its distinctive creativity, quality and timeless elegance. Simplicity and uniqueness, femininity and modernity are blended in a highly original balance.

Furla is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, Shangri-La Plaza Mall, and Newport Mall. 


PS: Miss you (Doc) Marj!!! :)

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