IdeAYALA Will Bring YOUR Idea to Life!

Friday, September 12, 2014

An outdoor mall with a huge park perfect for runners, families, and pets (BGC). An activity area in the middle of the mall for exhibits, children's playground, job fair, bazaars, concerts, etcetera (Glorietta). Online movie ticket purchasing and seat reservations (Ayala Cinemas / Sure Seats). All these brilliant ideas that made Ayala Malls the perfect place to unwind, eat, and shop all started as an IDEA.

IDEA’YALA, created by Ayala Malls and co-founded by Paloma U. Zobel, seeks to discover NEW and outstanding concepts that can contribute toward collaborating the mall of the future. This includes social enterprises, mall enhancements, sustainable solutions, dining, leisure and retail concepts that can bring new experiences to our malling.

Form a group of 5 members, with different roles ( artist or designer; communicator/marketer; project manager; business mind; and innovator). All Filipino nationals, and foreign nationals residing in the Philippines for the entire duration of the competition, ages 18-24 years old, may apply for the competition. 

The proposed idea may be in the form of a novel concept or a solution addressing the following categories: Retail, Food and Dining, Entertainment, and Sustainable Development. The teams will undergo workshops and mentoring sessions that will allow them to learn through an exchange of ideas from co-participants and the experts. 

Application video booths will be set-up in all Ayala Malls, starting on September 1 to September 25. Application caravans, in addition, are scheduled to tour seven campuses in Manila (Ateneo de Manila: September 15-19; De La Salle University: September 8-11; Mapua Institute of Technology: September 3-5; University of Asia and the Pacific: September 9-11; and University of the Philippines-Diliman: September 16-19; University of Sto. Tomas: September 22-25; Southville International School: September 22-25). IDEA’YALA has 40 participating schools across the country.

The winning team’s project and concept will be implemented by Ayala Malls. Roundtrip airfares and accommodations for a trip to El Nido Resorts, Palawan; Ayala Malls prepaid cards worth P 10,000 ; and internships at Ayala Malls will also be awarded to the best teams. 

IDEA’YALA encourages the youth to contribute their ideas to better benefit and improve the lifestyle experience of families and communities. For more information, visit

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