Taylor Swift is all about girl-power and ladies supporting ladies. No wonder Keds followed through with an advocacy by launching the campaign Ladies First Since 1916, a global brand campaign empowering women.
Went to the event last November 26 to find out more about it:
"There will be moving, there will be shaking."
"It's not a running shoe. It's a run the world shoe."
“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president, Keds.
“Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all. ”
A wall where guests wrote why it's good to be a lady:
To me, being a lady means we continue surprising others with what we can do! We might look fragile, but we are stronger and determined on the inside. I am always proud of my FEARLESS side!
Ladies First featuring Taylor Swift, showcases the Keds Fall 2015 footwear collection with progressive messages that celebrate a new notion of what it means to be a lady in 2015.
Some of KEDS Fall 2015 designs:
Love that they have something for everyone, regardless of one's preferences. It's so hard to choose between these 2 black styles!
The venue was packed with beautiful ladies! Enjoyed interacting with fellow bloggers and Keds' team.
With Ava and Arisse:
Hi Sarah! Hehehe!
The campaign features backdrops from notable female artists demonstrating one example of what the campaign stands for, giving women a platform to express themselves.
They also invited local female artists during the event who created personalized art for the guests:
Photo printer for all the Instagram posts with the hashtag #LadiesFirst:
Photo booth-ing with my new KEDS!
“The fall collection is layered with some of our most inventive designs and textures, reimagined through global trends for girls who own their look and like to experiment with new ones,” said Holly Curtis, Keds Design Director.
Here are the styles from KEDS Fall/Holiday 2015:
Keds stores are located in Robinsons Magnolia (Level 2), UP Town Center (Level 2), Glorietta 3 (Ground Floor), and Ayala Center Cebu (Level 2), Complex Lifestyle Stores in Eastwood Mall, Alabang Town Center, Fairview Terraces, Shangri-La Plaza Mall, Festival Mall, Glorietta 5, Shoe Salon and in major department stores
For more info and updates, like KEDS Philippines on FACEBOOK!