Photos from Last Night's 15th Year Celebration with Electrolux Philippines

Thursday, September 07, 2017

Last night, it was all formal and glam at the Shangrila Hotel-Fort as me and my friends attended Electrolux Philippines' evening gala Pamana (heritage) to celebrate the company's 15 years of thoughtfully designed appliances in Filipino homes.

As they say, we clean up nicely! 😀 

The event's theme is "modern Filipiniana", but since I already outgrew my Filipino costumes at home, I decided to wear all-local start-up brands for the formal affair:

Dress from Simone's Closet | Bag from Shop Style Cat | Low-Heeled Sandals from Simple MNL

Electrolux entered the Philippine market in 2002, and since then, has been part of Filipino families in creating a more sustainable and comfortable living environment. The brand now offers a complete range of appliances including washing machines and dryers, refrigerators and ovens, vacuum cleaners and air conditioners. In the coming years, expect Electrolux to continue delivering solutions for Taste, Care, and Well-Being.

During the event, Electrolux also launched their latest campaign--FashionCare--introducing the brand's latest and innovative washing machines that prevent faded colors, shrinkage, and misshaping. Electrolux also introduced their FashionCare Council, composed of FashionCare ambassador Rajo Laurel, and Council members Amina Aranaz-Alunan and Janice Villanueva, to educate consumers on how to care for their clothes.

The event highlights are the good food by Shangrila Hotel, fun performance onstage by concert queen Pops Fernandez, and grand raffle draws! I won a washing machine, btw! Waaah! But all of us also went home happy with our very own Electrolux vacuum cleaner!!

Looking forward to the coming weeks as Electrolux and fashion bloggers tie up for an exciting campaign! Thanks for having us, and congratulations on your 15 years! ❤ CHEERS! 🍷🍸

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