More Than Just a Shop-and-Go Store: The Biggest Toby's Sports is Now Open in BGC!


Toby's Sports, Philipines' leading sports retailer, just launched their biggest store at the Bonifacio High Street in Taguig! The 1000sqm, two-story flagship store houses about 25,000 premium assortment of footwear, sports apparel, and equipment from the world's best brands! I'm literally DROOLING! Haha! Not just for the athletes, if you are also into sneakers or athleisure style like me, then this is the one-stop-shop we've all been waiting for here in Manila!!!




This place is HUGE! It reminds me of sports stores in Korea, Japan, and Taiwan that I love to enter to because they carry all my favorite brands! It's easier to compare prices and styles that way, noh?


Inside the store, nalula ako! Haha!





"We wanted to create an iconic store, a pinnacle shopping experience in the heart of Metro Manila," said Sir Toby Claudio, President of Toby's Sports.

Photos during the ribbon cutting:





But more than just a shop-and-go store, Toby's Sports Flagship gives you more than the best products but also an experience. True to its branding, they are giving us a space in the middle of the metro to PLAY! Presenting some of the store highlights below.

WHAT TO EXPECT IN THE STORE

TOBY'S SPORTS STORE DIRECTORY 



Not sure if this is just for the event or a mainstay service, but Crep has a sneakers cleaning station at the ground floor:


They also served healthy food and drinks during the launch c/o my favorite: Juju Eats!


LAUNCHZone



LAUNCHZone will host product launches that feature the latest innovations from the top sports brands. Toby's Sports also plans to use this area for curated installations, special VIP events, and athlete appearances.

PLAYZone

The flagship store features an interactive PLAYZone to host events and sports clinics on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine, where people can hone their shooting skills. Prizes will be given out regularly to top scorers in Toby's Shootout game.




TOBY'S CUSTOM LAB

Located on the 2nd level, the Toby's Custom Lab offers apparel customization services with the capability to create full custom uniforms and jerseys. 



RUN SIGNATURE ANALYSIS

The flagship store offers Run Signature gait and running form analysis, from Brooks. This will help store personnel recommend the ideal shoes to every customer.


HIGHTECH RETAIL TECHNOLOGIES

You can now browse www.tobys.com inside the store using large interactive walls. You can also unlock virtual content by placing a shoe on their Shoe Showcase platforms and browse all its specs and features via touchscreen!

Meanwhile they are also going omnichannel by offering a CLICK & COLLECT service where customers can pick up their orders in the store within hours. Soon, Toby's Sports will also introduce an automatic locker area where online customers can pick up their orders 24/7, even when the store is closed, using a generated passcode that will be sent directly to the customer's mobile phone.




WORLD-CLASS INTERIORS

Toby's Sports flagship is a standout in BGC. They utilize cutting-edge technology, such as stunning LED displays towering over 5th avenue. Inside, the interior design combines architectural details inspired by Manila's raw aesthetics with larger-than-life graphics and pops of color that represent the vibrant nature of sports.


They also have a central staircase featuring massive lighted wall, serving as the centrepiece of the store.


THE MERCH

 And of course, sharing the products you can purchase in this store! They are too many to capture in one blog post, but I tried to take as much photos as I can!


They have caps, socks, and other sports accessories from top brands including Nike and Adidas:





Sneakerheads, they carry styles from Under Armour, Nike, Adidas, Converse, Vans, etc.







Slides and slip-ons from Sanuk, Adidas, and Nike:



Fitness and sports apparel and equipment:




Weights:



They even have bikes, rollerblades, skateboards, etc.


Titans and UFC:

Do you play tennis or table tennis? They have all the stuff you'll need:



Deuter bags for mountaineers and other outdoor activities:

I spotted lifestyle backpacks and duffel bags from Nike, Adidas, and Converse.


Volleyball, soccer, swimming... You name it, they have them!


And of course, a whole section dedicated to BASKETBALL, most Filipinos' favorite sport!
 








Even their fitting rooms are designed to look like locker rooms:

Now in it's 40th year, I am inspired by Toby's Sports growth but still staying true to their mission to encourage sports. Through this new and very modern store you'll just see that this brand LISTENS TO THEIR CUSTOMERS and KEEPS UP WITH THE TIMES.

"My hope is that the flagship can become an epicenter for sports and sneaker culture in the Philippines," Claudio concluded.


Visit and enjoy the Toby's Sports flagship store:
C1 Building of Bonifacio High Street Central
Along 5th Avenue 

Follow Toby's Sports online on FACEBOOK and Instagram @tobyssports.

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