Max Mara Spring Summer 2023: The Blue Horizon

Tuesday, March 21, 2023

Spring-Summer is here! Max Mara Philippines launched this season's collection at their flagship store located at the Greenbelt 3 in Makati. 

We had a sneak peek of what's in store:


Models rocking the Max Mara Spring Summer 2023 Collection, mostly in neutral tones and maxi silhouette

Before the fashion presentation began, we had the chance to go around the store, had our printed photos taken, mingled with fellow bloggers, and had some hors d'oeuvre.

Blending in! Most Max Mara SS 2023 are in neutral hues

But they also have resorts wear in bright colors

Photo prints and finger foods while waiting for the show to start

At Max Mara each piece is designed not just to be worn, but to be lived in. 

Aside from clothes, the Philippine flagship store also carries Max Mara bags and shoes

A cute fluffy sweater in bright colors caught everybody's attention

Into these jewel toned dresses, as worn by Ms. Cristina Gomez

Inspired by the French Riviera, the Max Mara SS 2023 tells a story. 

Laidback but timeless looks that are very Riviera Style. All eyes on the flared maxi skirts!

From April to September, when the aristocrats closed their grand villas, bohemians of every type flocked to the Riviera. Things were bound to happen when the likes of F. Scott Fitzgerald, Picasso and Stravinsky rubbed shoulders. But when Zelda Fitzgerald, Dora Maar and Bronislava Nijinska, not to mention Dorothy Parker, Joséphine Baker and Isadora Duncan joined in, women were certain to make the leap from muse to maestro.

On sun-soaked beaches, masterpieces were conceived, manifestos thrashed out and a timeless look was forged: Riviera style. No one wore it better than Renée Perle. Classified in the history books as the silent muse and lover of photographer Jacques-Henri Lartigue, she features in his most memorable pictures. She deserves a bigger credit; the kohl-rimmed eyes, the perfectly painted Cupid's bow, the finger waved hair are so intrinsically her. So too the archetypal looks which are the backbone of Max Mara's collection; backless tanks, voluminous canvas sailor pants, floppy wide-brimmed sun hats and long, languid skirts which hug the hip then slide into pools of godets. She painted hundreds of naïf self-portraits. They were dismissed as daubs by the art historians but arguably they point to a remarkable creative talent; her oeuvre was her image.

Classy but still playful style from voluminous trousers to flowy skirts, paired with turtleneck or cropped shirt

As Renée Perle personifies the fashion, so Eileen Gray personifies the architecture. At Roquebrune-Cap-Martin Gray built E1027, a seaside villa for herself and her lover, showcasing her uniquely feminine take on modernism. “The poverty of modern architecture stems from the atrophy of sensuality”, she said. Challenging the rigid rectilinearity of the masculine masters, Gray's floorplan incorporates the occasional curve. Max Mara follows suit with sinuous bias cutting and the brave new femininity also manifests itself in extravagant organza bows printed with flowers in Perlesque `art vernaculaire' style.

E1027 has a hint of the handmade, a reminder that this is a home for a woman and a man, not a machine. At Max Mara each piece is designed not just to be worn, but to be lived in. To wit, Max Mara presents a series of total looks in lino greggio - unprocessed, undyed linen that looks like burlap, sometimes with raw fringed hems. And Max Mara's classic architectonic coats take on the soft allure of sun-bleached beach robes. Gray's `architecture for inner life' features accents in a particular shade of inky Mediterranean blue that stirs the heart; Max Mara presents its take on washed cotton drill bleu de travail in the same evocative colour.

Denims and monochromatic looks to elongate the body

They were assiduous chroniclers, those habitués of the Riviera. But apart from the photographs, Perle is voiceless and unrecorded. Did she and Eileen Gray ever meet? Max Mara imagines that they did; two women with a shared vision of modernity stepping out onto the E1027 terrace. Blinking in the morning light, we see them raise their smiling faces to meet the glittering blue horizon.  

It has been a while since I covered a fashion event, and Max Mara reminded me the art and storytelling in fashion

Visit Max Mara in Greenbelt 3 Makati

Max Mara Philippines is located at the Level 1, Greenbelt 3, Makati City

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