Monday, September 26, 2011

Exclusive HANGTEN Flagship Store Launch

Rampahan nanaman last Friday afternoon when I headed to attend Hang Ten's flagship store launch in SM Mall of Asia.

Excited ako sa magaganap that afternoon, kasi kilala na natin diba ever since ang Hang Ten, pero parang wala ako masyadong alam about the brand. Since1960s pa pala siya, and remember nung panahon ng plain tees-90s, madami akong Hang Ten non--almost in all colors nakikipag unahan siya with Giordano collection ko haha--yung mga oversized shirts na may dalawang maliit na paa na logo sa side! Tapos these days parang medyo nag lie-low na sila in terms of marketing and product development (o ako lang yun?)...Kaya I can't wait kung anong eksena ang papasabugin nila sa event na yun!

Hosts for that night's fancy affair: 
I love Denise Laurel's colors! :D And her shoes!

Naalala ko lang ang sinabi ni Denise about her research on Hang Ten, and nalaman niya na ang ibig sabihin pala ng twin footprints logo ay to hang ten toes over the nose of a surfboard. It was first a surf and beach wear brand...And then eventually became a full lifestyle brand. Hindi lang pala "hang loose!" ang expression sa surfing, pati "Hang ten!" 

...Cool! Feeling surfer pa naman ako! Hahaha!


A speech from Hang Ten's Creative Director Sir Kyle De leon:
Memorable words from Sir Kyle goes something like: "How do we keep the brand's cult classic feel, at the same time, take an offensive step to a more modern market? This is Hang Ten taking a bold step to reacquaint the younger generations with the brand's nostalgic legacy....Today, Hang Ten's little feet takes you a step forward in fashion.

Lovet!


Honorable guests graced the event:


And balcony guests are ever present (of course! ;D) 

And then...Finally, let the fashion show begin! :)

They opened the black velvet curtains, revealing Hang Ten's store makeover - Lovet!

...Then suddenly, the mannequins just WALKED!
Wait, models pala yun!!! :D Ang cool!


Baron Geisler:


Frank Garcia:


Ahron Villena:




Oh yeah, it's my girl Phoebe Rutaquio
Omg, super proud to see her strut and werk the runway! :) Big time ka na gurl! :D


I think she's a Thomasian! :) Pretty Therlyn Alcuitas. :)


Grabe, bet ko tong charming boys nato...Ang preppy na ang-dali-kong-malaglag style! Haha! :D
Prepster / Geeky / Ang-Linis-Tignan look from Hang Ten = <3


Clark Kent! Is that you?
...Or you? Or you? Hahaha! Tatlo talong Superman! :D


Ay ngumiti pa si koya, eeee!!! <3 Adorbs!


Eksenadora ang mga suspenders! I love the polka dots theme = Very now! :)


I love the look! Neutral tones forever! :) 


And ang mukap, super ganda! :D Siyemple si Anton Patdu ang MUA for the show! :) Galing talaga!


I love everything! Even the bag! 


I also love this brown bucket bag!


My gosh, so cute and dainty: Lovin this button-down top's Peter Pan collar and the salmon color! Lakas maka-pagirl!


Isa pang Hang Ten top na I've set my eyes on:
Cutie floral top, with stylish diff-colored collar :D  



Denim Jackey:
Ganda ng bagsak! :)


I wonder if they also sell the shades...I love the round pair! :D


OMG lang. Si Superman uli!
Ka-TL abs, este, sunglasses with straps.


Nice denim tops for both the ladies and the gents:


Congrats to the Designers!

FASHION SHOW/LAUNCHING by ALV

make-up: anton patdu
hair: mycke arcano
styling: argie salango

F/W CAMPAIGN SHOOT:

photography: dookie ducay
make-up: anton patdu and gery penaso
hair: mycke arcano and diane lorenzana
styling: argie salango and waldo jalandoni
logistics: Tin Umali and Katie Pineda
shot at edifice studio, thanks to raffy Tesoro
supervised by Kyle De Leon, Creative Director and Kirk De Leon

(Thank you Anton Patdu for the details! :))


We were entertained by song numbers...Favorite ko yun One Last Cry, muntik nako ma-tears waterfalls on-the-spot, hahahaha! ;D





Ribbon cutting...



Then, finaloo, nakapasok na kami sa new-and-improved HANG TEN store! :) Gandara Park!
A cross between an industrial warehouse and an afterhours coffee shop, the new store sports oversized display racks, wooden panel accents, and warm, earthy color schemes...Ang at-home ng peg!


Still in love with their basics...Bumabalik ang pagka teenager ko hahaha: 

Closet staple: Denims! Ang cute nun baby jeans display, hihi:

Loving the sneakers and bags! :D


Neat dressing rooms! :) And syemrpe, opportunity nadin to outfit pic:
Just got out of bed look, haha!
Big white polo - Landmark
Blue Tassels Necklace - Anagon Collection
Black Shorts - Human
Nude Flats - Australian
Bag from Penshoppe
Watch from SM


People I met during the event:


The stylist extraordinaire: Argie Salango! 


One of the models during the fashion show, celeb Frank Garcia:


Pretty model Therlyn Alcuitas:


My pambato model forever: Phoebe Rutaquio! :)


Fellow bloggers, Gondo Girls' Valerie Chua and Marj Sia! :) Ang gondo nila! :)


With Rachelle Lim! :) Thank you for inviting us! :)


And of course, event was a blast because of this girl:
Finally met Kaye of The Style Flux! :) I was worrying I won't know anyone in the event, buti tinuro siya sakin ng girl from the registration booth! I had fun exchanging stories and fashion show comments with this girl! :) It was as if magkakilala na kami before pa...Then I realized na hey we just met! Medyo nahiya ako kay Kaye at parang ang komportable ko na sa kaniya mashado, hehehe! :D Thanks Kaye!!!


We had dinner after the show, love the desserts area of the buffet:
Ang cool pa is si Kaye din pala ay isang vegeterien! :D Been awhile since I was with the company of a fellow vegetarian...Ang sarap pala ng may karamay! Had long discussion din with Kaye on this extreme life "choice", ang saya. :) <3


We were given this baby surf board coupon:
Which is convertible pala to ANY item from the store! To be claimed that day nadin! So parang nag shopping-cram kami ni Kaye...Super fun to check out the colorful racks of Hang Ten! Learned also that their campaign is "San Diego Originals". :) Suweeet!


Btw, today I wore the Hang Ten gift I picked:

Super CUTE polka dots flats! :) <3 And they had it in my napaka-rare-lang size! :D Yehey! Perfect!


Thank you so much Hang Ten for the sweet treat! I had fun during the event, and I can't wait for your future collections as well! A classic will always be a classic...Kudos HANG TEN! Ending with another quote from Hang Ten Philippines' Creative Director, Kyle De Leon:


"We're proud to claim that Hang Ten's twin footprints remain one of the world's most recognizable logos. And we want the younger and future generations to be just as aware of this rich and colorful legacy--the same way that their parents embraced and literally lived it."


Long live Hang Ten and the cool surfer kids! ;) A south kid like me will definitely drop by your stores more often to satisfy my laid back style! :)




Visit HangTen.com.ph
Like them on Facebook
Follow them on Twitter

13 comments:

  1. Yay! you posted na! permission to copy some info? :) I really had a great time! Tama ka! parang ang tagal na nting magkakilala, really enjoyed your company! wish to see you in future events! :)

    xx Kaye
    http://thstyleflux.blogspot.com

    ReplyDelete
  2. Gowra Kaye! :) Intensive research yan, hehehe! ;) I enjoyed your company din, sorry kung makakomportable ako sayo parang close na tayo hehehe...pero I had fun! :) <3 See you SOON! :)

    ReplyDelete
  3. Thank you for going to the event!!! :)

    ReplyDelete
  4. kewl! kakaiba ung way ng catwalk nila talagang sa store pa ung entrance.. lav it ang hot ng mga models.. sayang I missed this event :(

    ReplyDelete
  5. hot ni superman noh? >_< hahaha nice to see you AnaGon! haha kaw ang big time! Pa event event nlang. :)

    ReplyDelete
  6. infer, ang modern na nga ng styles na minodel ng Hang Ten. I associate them with classic basic styles din e, good move sakanila! pretty pieces in there! =)

    ReplyDelete
  7. the thomasian girl is the gf of super ababou. hahaha. :D

    ReplyDelete
  8. It was nice meeting you!! <3

    Super pretty ni Phoebe!!! Syang di ko siya naabutan magramp. :(

    ReplyDelete
  9. Ang ganda ni Therlyn!! I think I saw her in UST na rin before :)

    ReplyDelete
  10. Rachel: thanks for having us!:) it was a cool event!!!:)

    Ynomllap: cool noh? :) hope to see you in future events :)

    ReplyDelete
  11. Phoebe: simpleng manunulat lang! Hehehe:) ikaw ibang level ka na talaga, nakakatuwa!:) proud of you phoebe!!!:))) hope to see you uli soon!:)

    ReplyDelete
  12. Ghoent: gaganda na noh?:) mga basic pero musthaves. Sana theyll stick na to this... Laidback na pacool na beachbum look!!:)

    Rose: hahahaha sabi na! Siya nga yun!:) ganda niya! :))

    ReplyDelete
  13. Val: nahiya me sa inyo!!:) pero funally i got to meet you na and may photo op pa, yey!!! I really love your illustrations!:) idol!;) hehe!!
    And yes super ganda talaga ni phoebe, ibang beauty!<3 :))

    Jenny: ang pretty nya noh, and nice pa :) gf pala ng crushing ko before jic hehehehe!:D

    ReplyDelete

Your turn! Always excited to read your comments! :)