Archive for April 2012

I never ever remember my dreams, but this morning was an exemption. In my unconscious I got hold of my first credit card, and swiped away, only to realize I can't pay my monthly bills (nightmare pala yun!). I wonder if in real life I can control "the plastic", or, just like that girl in my dream, I can't handle this kind of thing. Lol.

Just around a week ago, I witnessed as two of the largest local brands today--retail giant BENCH and leading bank BDO--launched the newest...what else? A co-brand credit card! I was with Paul (The PR Guy) earlier that day, so he let me tag along the event which was held in Manila Pen's Salon de Ning.

Learned that the new card is another first for BENCH on their 25th anniversary in the business (ka-age ko lang pala sila, halos). The company that first sold tshirts has since evolved into a full lifestyle brand which spans from fashion, hair products and services (who doesn't love Bench Fix!), bath and fragrances, and a women's line that includes cosmetics.

Aside from Bench, Suyen Corporation also has a wide range of home-grown and international brands such as Aldo, Charles and Keith, Dimensione, La Senza, Patchi, Human, PCX, among others. I heard that they'll bring in Manila's first Cotton On store too, exciting! You can also use this worldwide, wherever Mastercard is accepted. Thus, the Bench MasterCard is positioned as the credit card of choice for the loyal brand shopper.

The Bench MasterCard offers all the extensive BDO credit card features plus exclusive benefits!

What makes the Rewards program special is that Bench Cardholders get to redeem cash coupons that are automatically and conveniently generated with their card billing statement upon reaching 100 points. These cash coupons can be used to shop at Bench and partner stores!

A cardholder earns double rewards points for every P200 purchase made at Bench and partner stores, and 1 point for other purchases.

Ding Dong Dantes with his Bench x BDO MasterCard:

Isabelle Daza:

A toast to Bench and BDO MasterCard, with Isabelle Daza, Sir Ben Chan, and Ding Dong Dantes:

Ma. Nanette R. Regala, BDO Senior Vice President and Consumer Lending Group Marketing Head said, "We are happy to partner with Bench on their 25th anniversary. Bench believes that Filipinos deserve world-class products and services, a philosophy we share with them."

Ben Chan, founder of Bench, enthuses, "We want to make a milestone in the brand's 25-year history with the Bench Mastercard. The exclusive discounts and perks that come with the card is a reward to loyal shoppers."

I wonder if my dream was a sign for me to sign up and get my own Bench X BDO credit card?

For now, I am just HAPPY that I won during their bonggang event, with an even bonggang bongga premyo: P10k+ GCs from Bench and other partner brands!!!