I am a big fan of The Body Shop (kahit ng makeover counters nila, lol)...
...And now our favorite store just got its own makeover!
The Body Shop's PULSE store concept is their new innovative beauty movement that engages and informs. Inspired by nature, bursting with features that create a feel-good shopping experience on every level, you'll love that PULSE is where activism, beauty, and community collide!
Brown and Black Lousy Sweater - Ukay
Black Shorts - Human
Black Loafers - Aerosoles
Black Bag - Mango c/o RCBC
Yellow Watch - Timex / Asprey
Went to the first TBS Pulse store in the SM Mall of Asia with Krissy:
From the outside palang, you'll see how the store's new look opted for more whites
Notice the changes yet? :)
PULSE: WHAT IS IT?
Interactive, forward-thinking and focused on beauty and community, the new Pulse boutiques are set to bring The Body Shop to a whole new generation of beauty-centric, values-savvy individuals.
International Brand Director, Ann Massal, says: “Pulse is a heartbeat in the community. It is where Beauty With Heart comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction.”
W E L C O M E C A R T
Antique-style shopping carts are replicas of those found in traditional French market places. Highlighting TBS favourite products in a rustic chic manner, they lend a certain je ne sais quoi to The Body Shop.
S T O R Y S E L L I N G T A B L E S
Get playful! Pride of place in the middle of each Pulse boutique are the twin tables with products displaying their finest products which encourage customers to interact, be informed, experiment and try new looks.
C O M M U N I T Y F A I R T R A D E I N G R E D I E N T S
TBS' finest ingredients are the best that nature has to offer and come from all four corners of the globe. Rich, pure and lovingly harvested, TBS owes their amazing products to their amazing ingredients. Best of all, the Community Fair Trade partnerships that provide them with the ingredients positively impact over 300,000 people all around the world.
C O M M U N I T Y & V A L U E S W A L L S
Get involved! Every Pulse store will have a bulletin board with news on their global campaign, posters and information, and a Values wall which tells the story of our Values in words and pictures. Got a question about what’s going on? Ask TBS Values Ambassador!
E N E R G Y E F F I C I E N T
The Pulse store brings a fresh new look together with SUSTAINABLE DESIGN to The Body Shop, and aims to reduce store impact on the environment even further by replacing fluorescent lights in the bays with LED strips, as well as reducing to 35w ceiling lamps. The result? Energy consumption is cut by up to 25% compared to regular stores.
W O O D F O R G O O D
The Body Shop uses FSC wood throughout. This means that their wood is responsibly sourced. Meanwhile, they are also going Wood Positive with paper and cardboard-based packaging. This means TBS plant more trees than what they use to create the packaging in the first place.
F R E E M A K E O V E R S
Fancy a change? Every Pulse store will have dedicated Makeup Artist and Skincare Experts who have undertaken rigorous and specialised training programmes to help you look and feel your best.
Available nadin the new Lily Cole Cruelty-Free Make-Up! I LOVE the packaging!
Krizzy taking pics of the "interesting table"
Which showcases The Body Shop's Top 10 Favorites!
...And ang number one is the Lip and Cheek Stain! :D (Favorite)
Went outside for the foood c/o Max's
Syempre naupo kami ni Krissy by the buffet, hehe:
Bet the grass effects, love this for my room (hehe)
Joyce with her SUPER KYOOOT baby! :)
I love our Beauty Bloggers! :) With the pretty ladies Julia, Jheng, Krissy and Martha :)
Shopping never felt this good! Beauty with Heart, indeed. Congrats The Body Shop for setting these standards to community development while continuously providing quality products to your clients! I am an extra-big fan now!