Watsons Brand Refresh
Watsons is set to deliver a totally fresh retail experience as it unveils a dynamic brand revamp and launches More Value, More Life campaign in the Philippines.
The brand refresh invites customers to explore and experience Watsons’ extensive quality product range, carefully selected to make them “Look Good. Feel Great.” every day.
The revamp also includes a modified Watsons logo, store interiors, brand visuals and new store front.
The campaign is made even more exciting with additional brand ambassadors who have personally found great value at Watsons.
Beauty Queens Shamcey Supsup and Venus Raj:
In-demand model Fatima Rabago, with 2 year old daughter Daniella:
And another super model (and Venus' best friend) Marie Ann Umali:
“Watsons, as a brand, stands for contemporary living,” explained Robert Sun, Watsons General manager. “We conducted extensive research with our customers and, based on their feedback, we are evolving the Watsons brand to a more contemporary, attractive and engaging retail experience.
“Loyal customers said they loved Watsons because they enjoy browsing and discovering new products and new experiences. But it was very clear in our research that our existing customers expect us to exceed their expectations.
“We have therefore evolved the brand to express its positive attitude, in a fun and energetic way while respecting the heritage that is part of our DNA. The brand refresh projects a new vision of health and beauty retailing, and reinforces Watsons’ leading position by redefining the rules of the health, wellness and beauty retail market.”
With Watsons making you look good all the time, feeling great comes naturally!
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