Aside from loving The SM Store's GTW, Parisian, SM Accessories, and SM Ladies Fashion, I also love the SM Fashion Forum - a multi-brand boutique inside SM's Premiere Department Stores, stocking contemporary labels from the US.
Fashion Forum always has fresh product selections from close to 40 US brands, including Adriana Papell, Ali Ro, Donna Morgan, Donna Ricco, Julie Brown, London Times, Maggy London, Max and Cleo, Miss Couture and now Isaac Mizrahi and DV by Dolce Vita, and many more. Offering a carefully chosen range of clothing from sizes 0 to 16, the selections in store will effortlessly take a woman from day to night.
We checked out the Isaac Mizrahi trunk show in Fashion Forum Megamall last May 9.
The dresses for this season come in classic silhouettes, in Mizrahi’s iconic staples: sheath, shift, and strapless dresses, maxis, peplum shifts, and more. The dresses are a reinterpretation of hits from his ready-to-wear archives, rendered in vibrant colors and prints he loves and is known for.
Maximum effect: basic maxis in colors you can easily repeat with the right accessories.
Classic tops for skirt, pants, and even shorts:
Florals in bright hues, perfect for summer:
Included in the merchandise mix are handbags and clutches in classic shapes, that are guaranteed to be closet staples for years to come.
I love the shapes of these everyday bags:
Dainty days: sling bags
Sparkling: Evening line:
The trunk show also showcased DV by Dolce Vita, US brand of bags and shoes that exude effortless cool!
Prices range from Php2,975 to Php3,475 a pair.
Genuine leather bags:
Must-love: neon detail:
Metallic + neutral sandals! I love the clean look of the white:
Note the toecap deets:
Perfect "everyday" shoes. Looks comfy!
Because FASHIONFORUM has an intimate understanding of what modern women need, the focus is always on investment dressing, where merchandise are guaranteed to be closet staples for years to come. Pricing is thoughtful and reasonable, often below the standard retail price in the US. And to create anticipation and excitement, new items, all current and in season, will arrive each month in limited quantities, with weekly deliveries in-store!
Thank you Fashion Forum for satisfying the madam in me! Haha! If there's one thing I learned (fashion-wise) from being a fashion blogger, it is to invest on items that can go a long way - basic shoes, quality bags, and clothes you can wear from day to night! :)