Hedgren Style Fair 2013

Monday, August 19, 2013

Belgium brand HEDGREN celebrated their 20th year (happy birthday Hedgren!) with a 2-day Hedgren Style Fair last August 15 to 16 at the Glorietta Activity Center, Palm Drive. 

They partnered with several Bloggers United bazaars nadin before, so we made sure to support their event din! I was there for two days to supervise the styling station! 

Speaking of stations, the event was open for all, as in no purchases and hidden charges--you just have to register to enter the "Walk to Style". Upon entering, the goer will receive a passport na magseserve as coupon once nastampan lahat ng stations. They gave away premium items to everyone who completed their passports, swerte mga nakabunot ng Hedgren bags!

At the center of the style fair are these HEDGREN bags: functional, chic, and high quality lifestyle bags--all with timeless designs! Favorite ko the black maleta and the oversized tote bags in gray. Clazzz!

The Stations:

Aside from freebies and skin consultations from Physiogel, they also gave free manicures c/o ANNY Nail Colors.

The blockbuster Hair and Makeup Station, with Lourd Ramos of Creations Salon, Makeup Factory, and Maquillage Professionel:

A Personality Development station set-up under the lead of image and personality coach Denies Argarin, member of the Association of Image Consultants International (AICI).

And of course, the Fashion Styling station with clothes from Fashion Institute of the Philippines and Primer Group, and style tips / paandars c/o my Bloggers United team! :)

Thursday Group: Thank you Arnie and Kelly for helping me!

Carvey also took charge of the station latter part of Thursday! He assists Pax in styling for Zsa Zsa, Karylle and Zia! Hope Carvs helped a lot of the night participants!

For Friday Group, we had the Tracy and Sarah tandem for the earlier part, Christine took charge nung hapon (thanks gals!)

Here are some of our outputs! Thank you to everyone who participated, and for being game! :) We had limited clothes, so we worked on what's available lang there. Shempre, lakas maka-porma na with the add-on beautiful Hedgren bag! ;)

Cute couple na very game sa posing + kodakan:

Majority of our participants are young working professionals... And also mga mudrakelles / mothers! :)

The 2-day affair ended with a fashion show--attended by mall goers, media personalities, stylists, celebs, and Primer Group's corporate partners.

They showcased at the runway the Hedgren Anniversary Bag (body bag), the Inner City Printed Sling bag, Hedgren Pure Canvas Sling Bag, the Hedgren Sporty Chic Hand Bag and the Hedgren Subway Tote.

Congrats to the ever supportive brand HEDGREN and PRIMER GROUP! Cheers to another 20 years, and more!

For more info and updates on the brand:


Your turn! Always excited to read your comments! :)