Saturday, May 24, 2014

Lee 125: Archive Tour + DIY Jeans

From Glorietta in Makati, Lee Jeans took their 125th year celebration at the Robinsons Place in Ermita, Manila this weekend, and I came to "party" with them. Presenting, the Lee Archive Tour:


One of the highlights of the Lee Archive Tour is the make your Lee jeans your own section, a do-it-yourself workshop where you can customize their exclusive 125th anniversary denim pants (Php1250 with inside label serial number). Customize your jeans with leather patches, buttons, rivets, and iron-on appliques with the help of the Lee DIY team. You can also distress, scrape, and whisker your pair for that vintage and worn-in feel. This is available only until tomorrow at the Robinsons Manila! If you can't come, watch out for the Mall of Asia leg in the coming weeks.

Picked the color of my button and back patch (with 3-letter monogram)

Personal choice: rustic gold button:

I super love all things personalized... Here's my monogrammed Lee Jeans back leather patch:


Hosted by model Tricia Centenera, Lee also had a fashion show of their Spring / Summer 2014 Collection, styled by my blogger friends David Guison and Tin Iglesias no less! :)


Congrats David and Tin! :)


I also withnessed the ribbon cutting of the exhibition at the Robinsons Manila event. This two-storey contemporary metal-and-wood structure was first constructed and seen in Glorietta last week, featuring chronicles of fashion-firsts where denim die-hards will see where much of the current jean innovations started. Zipper sa pants? Lee started it!

125 limited edition "Buddy Lee" dolls wearing customized and shrunken to proportion 101+ denim replicas, complete with miniature hardware and stitch detail. Buddy Lee is the brand's mascot since 1922.

Saw this customized Lee jeans by Paul Jatayna at the exhibit! Sobrang cool, and very OS!

Pictures with fellow bloggers at the event! Thanks Tin Iglesias for inviting me. :)

Photo from Ruth:

With Aivan Magno:

With Mike Magallanes, Aivan, and Krissy Cruz:

Congrats again to David and Tin! :) Saw how hardworking and sobrang busy nila for this 3-day event, galing nyo! :)

Get Lee updates via Twitter and Instagram: #Lee125 #LeeJeansPH

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