PhFW Holiday 2014: SM Woman

Friday, May 30, 2014

SM Woman is my first show for this season's Philippine Fashion Week. Bringing together the collection of different women's fashion labels under The SM Store, SM Woman is definitely the go-to brand for most women looking for everyday fashion ...without breaking the bank.

Teresa Herrera introduced the SM Woman Collection during the VIP preview earlier:

"SM Woman" is a new label, formerly called the SM Ladies Fashion. It was introduced earlier to the VIP and press through the launch of its premier collection, highlighting trends but at the same time featuring clothes that you'll wear over and over again.

Hi Krissy! My hardworking friend from ARC PR, handling the event earlier. Congrats on the show's success!

With my PhFW Day 1 buddy, the beautiful Sarah Tirona, hehe!

Here's a summary of the pieces showcased in earlier's show:

Neoprene. Capture effortless luxe with lightweight style and uplifting breathability. Mid-length dresses provide a clean minimalist vibe evoking a strong look with a premium feel.

New Age Digital.  These are prints that jump from techie tablets to the runways - randomly positioned geometric shapes juxtaposed with spliced patterns create a riveting montage for a variety of occasions.

Windowpane Checks. Timeless black and white goes geometric with graphic simplicity. 

Artistic Floral. Hand-drawn floral patterns emphasize illustrative techniques in appealing painterly blooms, artful splashes of color and life bring a vibrant look to party wear with elegant flair.

Industrial Graphics. Swirled marble and granite, grayscale graphics, scratchy patterning, and disrupted checks highlight new ways to celebrate industrial style.

Resort. From beach to cabana and beyond, resort rules with feminine watercolor prints on light chiffon, and tropical and abstract patterns on robes and loose harem pants.

Personal favorites? Mine is the Digital New Age! I also love the flute dress (second from left), but the skirt version can be styled and worn in different ways, thus more practical to buy! The best part is that most of the items are below Php1000 only. Basic pieces like the white or black dressy tops (available in short sleeves and sleeveless) are must-have versatile pieces. I love that the material and the quality looks great too!

Congrats SM Woman on your new releases! Excited to visit The SM Store, and hoard. ;)

Follow @smwoman for more info and updates!


  1. Yay yay! Thanks for coming, Ana! Haha natawa/ natuwa ako sa "hardworking", salamaaat! ^_^


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