It is not meant to impress, but to PUSH you to exceed your own potential. Columbia Sportswear launches its campaign that encourages everyone to TRY STUFF last September 25 in Privato Hotel, Ortigas.
Outside the venue, by the registration table, is the first step to exploration: a truck filled with ice creating an on-site zero degree chamber where we can test out the technologies of different Columbia Sportswear jackets.
Pax to Nico: "Babe wag mo naman wagaywayin yung flag, natatakpan mukha ko!" ;D
Ice world experience! Wish I knew about Columbia during our winter in the States! This must have been a good companion during the dropped temperature and snowy New Year's Eve in NYC, and below zero DC tour!
The Secret: Columbia's Omni-Heat® is the ultimate body heat management system for the outdoors, a thermal reflective technology that helps regulate your temperature by reflecting and retaining the warmth your body generates, while dissipating moisture and excess heat to keep you comfortable.
Inside the hotel, signs of "Trying Stuff" here in there:
Next challenge: water-proof from head-to-toe for the rain chamber!
Ang galing, my clothes and feet did not get wet! The Secret: Omni-Tech® utilizes Omni-Shield® technology which prevents water from coming in from the outside, while 100% air permeable Omni-Tech membranes creates superior breathability that allows moisture to move away from the skin.
After going through the event's Trying Stuff stations, we headed for dinner:
Cute cupcakes with miniature edible Columbia Sportswear jackets:
Together with some of the brand ambassadors namely John Chua, Paco Guerrero, Paul Quiambao, Paelo Padrejas, and Rolly Magpayo, Columbia Sportswear celebrated the spirit of adventure and innovation with a showcase of the Trying Stuff lifestyle as told in truly inspiring photographs and videos.
Beautiful watches, also from Columbia Sportwear:
Guess who wore this jacket??? :)
EVERYONE is encouraged to keep trying stuff, a trait shared by all Columbia brand ambassadors who are all excelling in different fields like sports, entertainment, photography, and advocacy. Don't just be a follower, make your mark and explore unchartered territories. And make sure you have the gear and equipment to help you go for it!
Follow @columbiasportswearph for more info and updates!