Style and color come into play as Italian heritage brand, Ellesse opens its latest branch at SM Mega Fashion Hall! A two-day all-play event was held last August 29 to 30, which was attended by media, celebrities, fashion insiders and bloggers.
The event’s setup was made to look like a tennis court wherein fun games were made available for guests and shoppers who were able to score cool prizes from the brand.
An Italian heritage sports and lifestyle brand that came to fame when it started outfitting A-list tennis stars as well as the jetset elite of the 70s, Ellesse takes pride in its impeccable tailoring and sleek modern styling.
At the new store...
Italian Vibe: Free flowing coffee was given out by Dolce Gusto, while other guests had their Instagram pictures printed via Printster.
As it continues to keep in step with today’s trends, the brand makes sure to always inject just the right amount of youthful chic (without compromising comfort) with each new collection, always keeping a playful vibe alive.
From its classic line of Ellesse pique polos to its line of footwear, the brand is able to capture the vivacious Italian spirit very well through its attractive use of colors and styles that complement today’s active lifestyle.