Heart Evangelista for Closeup Diamond Attraction

Wednesday, January 28, 2015

Last night, I was able to witness another teeth whitening innovation by Closeup during the Diamond Attraction's fancy launch in Black Bird Restaurant, Makati. 

With pretty bloggers Vern, Tracy, and Dani. We all followed the event's dress code: Sleek Black. Red lipstick was just a coincidence, hehe.

What diet? I love the food and wine, especially the mushroom soup. :p

“What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” says one of the country’s top cosmetic dentists, Dr. Cecile Infantado.

A demo of the INSTANT whitening effects of the new Closeup Diamond Attraction. Co-created with cosmetic dentists, the new Closeup Diamond Attraction gives you visibly whiter teeth in one brush.

Closeup Diamond Attraction was also tagged as one of the 2015 Best in Beauty picks by top celebrity makeup artist Xeng Zulueta.

Heart Evangelista, the face of Closeup Diamond Attraction, greeted us with her classic smile!

The look of love!

My generation's GIRL CRUSH! She looks extra pretty that night, ramdam ko her genuine happiness. She's glowing!

Nakakakilig! We each received Heart's "makeup kit" with her beauty essentials, including a red NARS lipstick, K-Palette Real Lasting Eyebrow Tattoo, and the new Closeup Diamond Attraction. I love this swag bag.

“Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory, her smile,” said Closeup Senior Brand Manager Gem Laforteza. Armed with the right tools, backed up with confidence and genuine happiness, ahhh, I'll show you a girl who can launch a thousand ships!

Closeup Diamond Attraction is now available in all leading supermarkets. 


  1. Lakas makapaparrazzi shots! :) Hindi ako nakahello sayo! Hehe :)

  2. Beautiful and sophisticated Heart Evangelista. Timeless! Way to go girl😬


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