SM Woman #DareToDenim Body-Positive Campaign
SM Woman challenges the definition of the "perfect body type" with the most diverse range of models wearing the ultimate fashion staple.
Inviting women to “Dare to Denim," the new SM Woman campaign empowers women to feel beautiful, comfortable, and confident in their skin, no matter what age, color, size or shape they come in. After all, unlike other forms of clothing, denim is for all, and there is one for every woman!
Statuesque former runway model Patty Betita walks alongside petite ice skating champion Emee Dy, proving that denim embraces all sizes. Mother and daughter tandem Desiree and Aya Abesamis come hand in hand proving that denim defies age. Plus size model Kimi Lu and morena beauty Jach Manere team up to prove that denim breaks barriers. Denim truly unites all and accepts all.
With its widest range of brands, styles, sizes, and trends, SM Woman has it all for denim!
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