F&C Jewelry Opens in SM Makati

Sunday, August 09, 2015

As I said in my Instagram post, a girl can dream. 

Jewelries are beautiful. But beyond the exquisite craftsmanship and the precious stones, what makes a piece stand out are the memories and emotions that add sparkle to a jewel.

Marissa and Marjorie Florete, daughters of prestigious jewellers and heirloom makers Marcelino and Susan Florete, have proudly embraced the family enterprise and legacy - The F&C (Florete & Caperonce) Jewelry. F&C is one of the oldest and biggest fine jewelry retailer in the country.

"My mother and father, even our grandmother who started it all for the family, have always believed that what makes jewelry so special are the stories they tell. Each piece has meaning, emotion, and a story behind it. In as much as these jewelry pieces have significance in each of our lives, we want to share these experience and help people create their own stories with F&C," says Marjorie Florete with her sister Marissa Florete Gorriceta.

Here are some of the F&C pieces I saw at their newest branch in SM Makati last Thursday.


Italian Gold:


Whether as a gift for a loved one or one's self, these F&C creations will be pieces that patrons will surely keep close to their hearts. They have everything, from classical to whimsical, formal to everyday pieces.
A collaboration collection with Filipino designer Rajo Laurel:

 “At F&C, we take great efforts to fuse together quality gems and precious metals to create exemplary pieces that have timeless appeal. We commit to good quality and create innovative designs that will be relevant for future generations to come. All of these heirloom pieces, which may be passed on from one generation to the next, celebrate beauty and romance; all sound pieces and valuable touchstones that last a lifetime,” shares Marissa, adding that F&C’s designs are limitless, as they are timeless. 

Marissa further adds: “When people speak about jewelry the first thing people think about is the price. What sets us apart is that in our desire to provide Filipinos a chance at a wearable investment like jewelry, we have made it a point to offer affordable-luxury pieces aside from the very expensive ones in our stores. In this way, more and more Filipinos are given the chance to create their own stories as well.”

With fellow bloggers Pax, Angela, Rhea, and Yuki during F&C SM Makati's launch.

F&C Jewelry is available in all SM Department Stores nationwide and at the new Glorietta Mall. Visit to know more about their latest designs

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