Filed Under: Alternative Things To Do When In Seoul.
In all my Korea trips, I've never once set foot in Itaewon. I've heard a lot about it as a cool party place, and the perfect area to grab a bottle of beer (or soju) to loosen up and have fun with friends. It's funny that my first time in Itaewon is for something cutesy and wholesome--haha!
BT21 is Kpop boy band BTS and LINE Friends' collaboration and I am in love with it! The Bangtan boys created their own cute characters, which LINE Friends produced into merch (clothes, key chains, stickers, etc) and even food in their own cafe. You can see all these in Line Friends' flagship store located in Itaewon, so after Yongma Land abandoned theme park adventure, I asked Jari if we can have our coffee or dessert here kahit medyo malayo instead of just going to a random cafe (team tuhog, hehe). Thank God she's up for it! Woohoo!
Like most Line Stores in Korea, they have the HUGE Brown stuffed toy in the middle of the store, where guests take turns to have their photos with!
Up we go to the store visit's main agenda:
This post is dedicated to all the pictures I took in that single trip to a boutique, haha! It's just a huge store with lots of kyeopta merch, but I had so much fun taking photos and checking out the stuff they have on sale. The best part is HINDI BAWAL MAG PICTURE! As in may signage pa by the entrance that photos are okay, yey! Sabi nila this Line store is now a tourist destination, especially for international BTS fans who are currently in Seoul. Most of their guests daw panay turista, haha! Aside from just going around and taking photos, I made sure to also try one of the items in their menu during this visit!
Classic LINE characters have their own photo zones one the ground floor and second floor:
Avail! Hahaha! Thank you Jari for taking my pics!
On the second floor, the BT21 merch are on display! I was supposed to buy a TATA shirt or pillow (depends on the price) and Ava's RJ key chain, but they are not selling them yet.. Relaunching daw soon huhu, sayang!
Again, photo zones! Yey, ang cute!
The BTS x LINE merch that are not yet for sale (eyeing the sweaters and the pillow). I hope they are affordable!!
Skateboard, pillows, headbands:
Notebooks, pens, keychain plushies:
Mugs, pen toppers, pillows:
Sweaters and tees:
Miniature BT21 inside clear cylinder displays, who's your favorite???
Head up to the third floor for the BT21 cafe! They have Line character macarons, cakes, and other pastries, plus individual BT21 drinks and desserts as created by the BTS members who made them! They cost 5000 KRW each.
I ordered the TATA Berry Sundae and it is yummy and addicting! Bitin! Haha. I kept the card and cup that comes with your order:
How To Go: Itaewon Station Exit 3, walk straight and you will see the huge Line building on your right. Store is from 11am-11pm only.
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