Smile Magazine is Back and Full of Surprises for Cebu Pacific Flyers

Monday, March 06, 2023

Cebu Pacific, the Philippines’ leading carrier, and global travel media specialists Ink are thrilled to announce an exciting new chapter for beloved inflight magazine, Smile, filled with fun surprises for new and long-time readers. 

Smile returns to the skies with a fresh look in March 2023, in time for CEB’s 27th anniversary. Even better, CEB and Smile are giving away gifts to readers of the March-April issue that will surely, and quite literally, take them to places. 

The magazine has been reinvented to reflect travel in the modern era and celebrate the very best of the Philippines and beyond. In the succeeding issues, Smile will be helmed by incoming editor-in-chief Joanna Manalastas, previously of

From striking, first-person led covers and in-depth experiential features to insider tips from locals across CEB’s extensive network, the new-look Smile gets you closer to the action than ever before.  

Smile has brought joy and entertainment to Cebu Pacific’s passengers throughout the years, making their flights more fun and bearable. We’re excited to see the new destinations, cultures, and people that the magazine will showcase that will surely put a smile on every Juan’s faces,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer. 

“We’re thrilled to be bringing Smile back and extending our long-running partnership with Cebu Pacific. Inflight magazines are a beloved and irreplaceable touchpoint for passengers looking for inspiration for their next trip, as well as businesses and brands looking to reach a highly desirable audience. People keep asking us when Smile is returning and we’re extremely happy to now be able to say ‘very soon,’” Michael Keating, Ink’s CEO, added. 

Catch the newest issue of Smile on your upcoming flight this March and April for a chance to receive a special gift from CEB. Simply take a photo of the magazine and share it on Instagram with hashtags #SmileWithCeb and #SmileMag. 

Where to next?

March Pinabongga

Cebu Pacific continues to shower every Juan with more gifts of travel as it turns a year older with the launch of its PHP 27 seat sale in celebration of its 27th anniversary in March. From 10AM on March 6 until March 10, 2023, CEB travelers can book their flights to select domestic and international destinations for as low as PHP 27 one-way base fare, exclusive of surcharges and fees. Travel period is from April 1 to September 30, 2023.

Book your flights now via

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