I attended the ARMAND BASI Philippine Press Event by Prestige Brands Philippines last July 5, at The Prestige in Makati.
Prestige is the exclusive distributor of luxury fragrances in our country. So when it comes to their events, I always expect elegance and class because of their world class products. For this visit, we had an intimate interview with Mr. Carlos Doliani, Regional Director for Asia and Latin America of Idesa Parfum.
Once we entered the dim-lit Prestige head quarters, a single whiff tells I am in a perfume place. I love the fragrant smell that occupies this beautiful place! So over a box of fancy Godiva chocolates, we talked to these fragrance experts about fashion, "Spaniards", Manila's traffic, balut, and of course, the Rose Glacee.
Tell us more about the Rose Glacee.
Pink is trendy, fashionable in its many declensions. It is the colour that identifies femininity.
A sparkling and young top note of green apple in a stimulating alliance with fruity and
citrussy notes of grapefruit and lemon.
A bright and feminine middle note in which the Piaget rose reigns supreme, recalling, with
its petals trimmed like lace, a morning in May. The original harmony of intense cinnamon
and peach nectar surprises the senses.
A bottom note of light woods, amber and musk crystals is sensual and woody.
A young and avantgarde fragrance which is elegant and modern. The rose as the highest
expression of femininity, but also of defiance and sassiness.
Why the ROSE, not sunflower, daffodils, or tulips?
The rose is the flower par excellence. The universal flower, recognized the world over as a representation of the mystery of the feminine. It is the most perfect flower. Her beauty is a delight for the eyes; she is fragrant, Baroque, splendid, intoxicating to smell, velvety soft and fragile. But it is also treacherous, rebellious and defiant: her protective thorns will prick the hand that attempts to cut her.
Tell us more about the packaging.
What do you think of the Philippine market?
The box seems a conventional matte pale pink rectangular box, featuring an image of the paper rose and the name and brand in a more intense hue; but it captivates us with surprise when it opens like a flower in spring, unfolding four ways and exposing the bottle in a gesture that mimics the femininity of flowers.
"Glacée" is a French word that means frozen. The bottle is light and feminine, with a rounded shape. Made of opaque, glazed glass, with a frosted pink tint, its tinged finish reflects the icy freshness of the fragrance. The rose-shaped cap is the fine detail that represents the spirit of ROSE GLACÉE: Metallic in texture, fresh in
appearance, it plays with geometry, mimicking the folds of a modern paper flower.
The Philippine market is actually good. We usually go around the pacific and see that facial care and cosmetics occupy majority of their department stores, but here in your country, 70% of the stores are for fragrances and perfumes!
The conversation had to end because the team still has an appointment to attend to, plus their flight was also that same afternoon! It was an honor to have a few minutes of conversation with the people behind Armand Basi. And we didn't leave the place empty handed, we were each handed this beautiful weaved bag, which contains a bottle Rose Glacee.
I really appreciate the concept behind Armand Basi's Rose Glacee. I am amused that a spray of the perfume really reminds me of rose petals, and the scent lingers long, long enough to remind the scent of a young, fresh, and modern woman I want to possess. Strong, and yet still feminine. Can be a bit of attention-seeker and vain, but still classy. Romantic. But never the cliche type.
Thank you Prestige Brands!
"It is the time you have wasted for your rose that makes your rose so important."
"It is the time I have wasted for my rose--" said the little prince, so that he would be sure to remember.
"Men have forgotten this truth," said the fox. "But you must not forget it. You become responsible, forever, for what you have tamed. You are responsible for your rose . . ."
"I am responsible for my rose," the little prince repeated, so that he would be sure to remember.
- The Little Prince