Saturday, November 22, 2014

Under Armour’s Touchdown in Megamall

A few months after launching its first-ever Southeast Asia brand store in Bonifacio High Street, the US-based performance footwear and apparel brand continued its momentum in the market with the recent opening of the new store in SM Megamall. The  launch was attended by high profile celebrities and fitness enthusiasts, all ready to welcome Under Armour’s expansion in the country with an afternoon of jam-packed activities. Included in the prestigious guest list are One FC Fighter Brandon Vera, US Olympian for Volleyball David McKenzie, and Vice Mayor Francis Zamora.

“Opening in Megamall is a natural step for the brand’s expansion in the Philippines,” said Carlos Maza, Senior Director, New Markets, Under Armour. “The response to our brand from athletes in the Philippines has been tremendous and we look forward to increasing our presence throughout the country.”  

Under Armour is distributed in the Philippines through an exclusive partnership with Triple Pte. Ltd. Aesthetically, this new retail destination brought to life the Under Armour brand personality. The design in the store is punctuated with accent metal and wood furnishings. The Under Armour Thrones are main staples to the store as well, with large black leather seats with the logo stitched in red prominently installed within the footwear zone.

The highly successful event was then concluded with closing remarks from Adrian Chai, thanking everyone for their passionate participation in the games. “We are humble and we are hungry,” Chai said of Under Armour’s brand personality. There’s a reason Under Armour has become one of the most successful fitness brands in the world, and that’s only rooted in the fitness games displayed that afternoon: it is made with passion by athletes, for athletes.

Location / Operating Hours Bonifacio High Street
1F 12-13 Bonifacio High Street, Taguig City, 1634
Daily: 11am-10pm
+63 2 823 7289

SM Megamall
Bldg A, UG Level Dona Julia Vargas Ave. Wack-Wack, Mandaluyong
Daily: 10am -10pm 
+63 2 654 5466

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