I can't ever miss a Dove event, most especially when it comes to their shampoo because I am a big fan. Ever since the convention last year, I was sold to Dove's haircare effectiveness. For this year, we were reminded on how Dove can take care of our hair's damage--while we go about and play with our regular blow drying, plancha, coloring, and curling. Thanks for taking care of this stress!
TRIVIA #1: Did you know that even towel drying, combing, brushing, and exposure to sun and wind can cause damage to the hair!?
The event was held at the exhibition hall of the Mind Museum in Taguig. Following the white (with a splash of color) dress code, I must say the ladies all looked great that afternoon.
Another trivia: "Did you know that 84% of women are aware that styling activities damage their hair, but still continue to do it because it makes them feel good about themselves? In fact, 8 out of 10 women say that when their hair looks beautiful, they feel happier about themselves."
I am guilty when it comes to continuing with hair coloring even though this is drying! And I know a lot of girls who can't leave house without blowdrying!
Of course, as a brand that loves its users and advocates in Real Beauty, Dove recognizes this dilemma! Dove’s latest campaign invites women to Go Play with their Hair, while Dove takes care of the damage. Thanks to Keratin-Actives, a new, patented hair care technology, Dove Damage Therapy not only repairs damaged hair but also strengthens it to make it more resilient against future damage. Keratin-Actives provide superior nourishment and deeply penetrate into hair to repair it from the inside out, so hair looks, and feels healthy, and moves beautifully.
A demo on how Dove can protect your hair even with constant heat from blowdrying.
After the main program, we were all lead at the back of the venue, where everyone's encouraged to play around with the hair styling tools and accessories!
Hair chalk! :D
The Clingies, contented na with just taking our selfies with the giant lighted mirrors. :p
Mother Earth and the fluorescent hair clip-ons!
Of course, there's always a sweet surprise at every end of a Dove event! We all took home this kit with hair accessories and hair styling tools that we can use and abuse... just because Dove will take care of our hair's damage. :) Tease, twirl, tousle and still have beautiful hair!
Dove’s Intense Repair Haircare range is available in all leading supermarkets, drugstores, and department stores nationwide.