Mountain Dew DEWmocracy + Vote and WIN A Brand New Pickup Truck!

Wednesday, August 24, 2016

I love trying different-flavored sodas you find in small shops that sell imported variants. Mountain Dew though gave us more options that's way easier to avail... And very delicious too! From their classic green bottle, Mountain Dew releases two new exciting limited edition flavors! Find out more about them below. 

The two limited-edition flavors are Blue Shock and Live Wire.

Blue Shock, the Dew charged with Raspberry Citrus, is known to be cool and stunning. It lets action do the talking and leaves you, well, in shock. It has a distinct raspberry-like flavor that is unique to Filipinos.

Meanwhile, there's also the Live Wire, the Dew with a blast of Orange. Live Wire is loud and electrifying. It is the Dew that hypes the crowd before jumping. As an orange flavor, Filipinos are sure to like its taste of familiarity.

To spice things up, Mountain Dew created a DEWmocracy campaign to let our voices be heard!

“The goal of DEWmocracy is to listen to what our consumers have to say and to allow them to engage with the brand. With DEWmocracy, every Filipino has a chance to take a stand, be heard, and select the flavor they want. In the end, your chosen flavor will remain.” said Mountain Dew Brand Manager Ms. Kay Paras

They launched the campaign last week, with Joyce Pring as host:

Making the campaign more exciting are two of the country’s top influencers to lead each flavor to victory – Team Leader Sam YG for Live Wire and Team Leader Ramon Bautista for Blue Shock.

“Iba talaga ang tama ng #DewBlueShock for me. It’s something that completes the excitement of my day,” says Ramon. However, Sam defends his title too by saying that #DewLiveWire is something that “definitely hits the spot. Pare, ito na ang bagong drink of choice ko! What a way to be unique!”

The rest of the team members... What side are you on?

“With a campaign such as this, it’s impossible for us not to think of ways to make it extra fun and exciting for our consumers. Adding the two well-renowned influencers is a sure fit for each limited-edition flavor as well as the brand,” added Ms. Kay Paras

Personally, after trying out the two new flavors, I'll go for #DewLiveWire! 

Be heard and make your stand: #DewBlueShock or #DewLiveWire? 

Vote now on Twitter and Instagram to make your votes count! Voting period is till October 31. The voters of the winning flavor will have a chance to win a brand new pickup truck, perfect for your next wild adventure!

For more updates, follow Mountain Dew Philippines on FACEBOOK and Twitter @MountainDewPH.

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