Monday, August 1, 2016

Organique Acai's New Packaging and Celebrity Endorser


I've tried Organique Acai some few months ago after hearing nothing but raves about this superfood. The brand that started in 2008 has now gone a long way - with a new packaging and celebrity endorser. 

Below are more details and photos from their event last July 28, 2016 at the Makati Shangri-la.


Sir Johnny Litton was the event's host, and my first time to see him live in an event. No wonder he has been in the industry for years - Sir Johnny is funny, charming, informative, and entertaining!  

To quote Sir Johnny: "In friendship, where there is something bad, just keep it to yourself. But when you discover something good, you share it!"

That is how he introduced the Organique Acai brand to the audience and its new packaging that will attract the global market:

“In order to thrive in a global market, we enlisted the help of a top designer we met during the Organic and Natural Health Show in London last year,” says Organique Acai's Cathy Salimbangon  “This new label incorporates nature in a simple yet elegant manner. With this, we aim to reach consumers worldwide and showcase our premium-quality organic products.”

Organique officially began five years ago with husband-and-wife team Elton and Cathy Salimbangon, who were working in the United States at the time. 

The hectic schedule left them feeling chronically sluggish and stressed, until Elton found a job with an organic juice manufacturing company in California and discovered the need to incorporate a healthy lifestyle into their busy schedules. Cathy was working as a registered nurse, and noticed that they too seemed frustrated with not having the time to take better care of their health. 

The couple saw an opportunity to create a beverage that would supplement people’s daily health needs without having to sacrifice time or budget. After putting in the research work, they decided to go for it!

Philippine Volcano's Chris Everingham gave us a taste of the Purple Lifestyle with meditation and cooking demo (using Organique Acai!).


Mother Earth assisted him, hehe! 

It's a no-cook dish pala, perfect for breakfast:

Supermodel and role model Tweetie De Leon Gonzalez was called on-stage, and I can't help but admire how young and glowing she is! 

“Ms. Tweetie exemplifies our brand’s values. She has maintained a healthy lifestyle, and at the age of 52, is now reaping the benefits,” says Cathy. “She is a working mother of four who not only built herself a career as a supermodel, but as a businesswoman as well. She is the epitome of the saying, ‘Health is wealth.’”


They also raffled off a trip to the US to visit Organique Acai's farm... Mother Earth won! Congrats!!! :D

Along with the fresh changes, Cathy and Elton are planning to take Organique on a road show all across the United States in August, including New York, New Jersey, Washington DC, Maryland, and California to promote the product and increase distribution. 

I also saw the new product range they are exploring aside from the drink: The Naked Soap and the capsule version of Organique Acai - perfect for travelers and people on-the-go!

Their TV show, Organique TV, would continue to showcase informative episodes that promote health and wellness—“not only for correction,” Cathy says, “but more importantly, prevention.

I like this line, my mom recently had a high blood scare, but after several check-ups, she's cleared from the condition and we concluded it might just be because of stress, Manila's intense heat, and her coffee consumption. We don't need a scare or to see the symptoms before shifting to healthy lifestyle. I am glad to share my bottle of Organique Acai to my parents!

We all toast to that! :)


Organique Acai is available at Mercury Drug, Watsons, Robinsons Supermarket, Pure Pharmacy, and South Star Drug. Visit www.organique.com.ph for more information.

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