For the regular Jane and Joe, fashion is an intangible idea–a world where price tags are of no value, where clothing silhouettes are taken to the extremes, and where six-inch heels seems to be the daily norm. While that may be true in the idyllic world of the fashion-savvy, regular men and women are simply looking to be on-trend without causing too much ruckus while walking down the street or without burning holes into their pockets.
When it comes to our fashion, accessibility is what we all yearn for, and why not? With the rise of fast fashion retail shops, runway trends are easily transformed into everyday apparel and work wear that fit the budgetsof trend-seeking shoppers. Truth be told, it’s simply a safe and economically wise way to test run certain trends. Locally, brands such as
have appealed to a steady number of
young professionals who possess a zest for exploring new trends in fashion
whilst maintaining a certain air of sophistication. Tyler
Since launching itself into the consciousness of Filipino shoppers back in 2001, Tyler has expanded its line from unique shift pieces, or apparel that can be comfortably worn to work and stylishly worn in the evenings, to offering dressier looks for more formal occasions, as well as a dapper line of menswear. While the new collection still keeps a stronghold on
’s classic shifts,
the pieces are ingeniously updated with a few modern twists, silhouettes and
details. “We have realized that the fashion world has evolved since the
inception of Tyler .
We are now keeping more with the times. It's now more about how outfits are put
together that make the statement, instead of singular pieces that are hard to
pair with anything else,”explains Tyler’s Brand Director, Alex Mendoza. Tyler
“We have some pieces that are trendier and can be worn for parties. However, our classic workwear is now updated to give subtle additions that are still perfectly acceptable in the workplace,”
further adds, which makes finding a
unique working wardrobe a piece of cake. Mendoza
While staying true to the brand’s classic style ethos,
has upped the ante
with the introduction and use of luxurious materials in their latest
collection. That being said, regular and new patrons of the store are able to
achieve high fashion for a fraction of the cost. “For the menswear, we're using
Egyptian and Italian cottons for our shirts and Italian wool for our suits,”
reveals Tyler .“It
is understated elegance with a few stylish touches to make it more fashionable.
As for our women’s wear, we are also using finer materials like silk, premium
cotton and chiffon to name a few.” Mendoza
The appeal of fast fashion doesn’t just end with wallet friendly and fashionably trendy finds. Practicality is also a key component in attracting customers season after season–and
Tyler is not
one to miss out on this key element, as
explains, “the mood of the collection is a lot lighter than that of the
previous season. There are lighter colors, simpler details, and more elegant
touches. Each piece can be worn more often if needed,but still makes a
statement each time.” This season, key pieces include the new shirts for men
and sheath dresses for women. Quirky graphic prints on shirts and skirts add a
punch of humor and youth into the collection as well. Mendoza
If fashion runways continue to churn out clothes made to fit the near perfect bodies of models,
boasts of creating clothing fit for the real man and woman. “Our customers can
look forward to much more comfortable fabrics and body-flattering silhouettes,”
shares Tyler .
“We've democratized our brand to no longer be just for people with model
proportions.” As in tune as they are with the pulse of international fashion,
so are they with the needs of their customers–a quality that most every shopper
looks for when it comes to shopping and dressing up. Mendoza
For more than a decade,
has been paving the way for a new landscape in local retail, and their new
collection proves just how. Past keeping up with the changing trends in
has also created it’s own world where the idea of fashion isn’t always about
donning the most expensive dress, but being able to enjoy fashion straight up.
And as Tyler
would have it, “it's all about being less conscious about what you put on and
enjoying yourself. Sometimes, clothes can be too tricky to wear that you end up
worrying about the little things. Our new collection is composed of pieces that
are just meant to be worn, enjoyed and lived in–in style and luxury.” Mendoza
Tyler boutiques are located in R1 of Power Plant Mall in Rockwell Center, Level 2 of EDSA Shangri-La Mall, 3rd floor of The Podium, 2nd floor of Glorietta 4, and Adora in Greenbelt 5.
For more information, email firstname.lastname@example.org.