Saturday, August 4, 2012

The world of fashion according to Tyler

Tyler’s latest collection lets you step into a fashion-forward world with the confidence and clothes to warrant those head turns

For the regular Jane and Joe, fashion is an intangible idea–a world where price tags are of no value, where clothing silhouettes are taken to the extremes, and where six-inch heels seems to be the daily norm. While that may be true in the idyllic world of the fashion-savvy, regular men and women are simply looking to be on-trend without causing too much ruckus while walking down the street or without burning holes into their pockets.

When it comes to our fashion, accessibility is what we all yearn for, and why not? With the rise of fast fashion retail shops, runway trends are easily transformed into everyday apparel and work wear that fit the budgetsof trend-seeking shoppers. Truth be told, it’s simply a safe and economically wise way to test run certain trends. Locally, brands such as Tyler have appealed to a steady number of young professionals who possess a zest for exploring new trends in fashion whilst maintaining a certain air of sophistication.

Since launching itself into the consciousness of Filipino shoppers back in 2001, Tyler has expanded its line from unique shift pieces, or apparel that can be comfortably worn to work and stylishly worn in the evenings, to offering dressier looks for more formal occasions, as well as a dapper line of menswear. While the new collection still keeps a stronghold on Tyler’s classic shifts, the pieces are ingeniously updated with a few modern twists, silhouettes and details. “We have realized that the fashion world has evolved since the inception of Tyler. We are now keeping more with the times. It's now more about how outfits are put together that make the statement, instead of singular pieces that are hard to pair with anything else,”explains Tyler’s Brand Director, Alex Mendoza.

“We have some pieces that are trendier and can be worn for parties. However, our classic workwear is now updated to give subtle additions that are still perfectly acceptable in the workplace,” Mendoza further adds, which makes finding a unique working wardrobe a piece of cake.

While staying true to the brand’s classic style ethos, Tyler has upped the ante with the introduction and use of luxurious materials in their latest collection. That being said, regular and new patrons of the store are able to achieve high fashion for a fraction of the cost. “For the menswear, we're using Egyptian and Italian cottons for our shirts and Italian wool for our suits,” reveals Mendoza.“It is understated elegance with a few stylish touches to make it more fashionable. As for our women’s wear, we are also using finer materials like silk, premium cotton and chiffon to name a few.”

The appeal of fast fashion doesn’t just end with wallet friendly and fashionably trendy finds. Practicality is also a key component in attracting customers season after season–and Tyler is not one to miss out on this key element, as Mendoza explains, “the mood of the collection is a lot lighter than that of the previous season. There are lighter colors, simpler details, and more elegant touches. Each piece can be worn more often if needed,but still makes a statement each time.” This season, key pieces include the new shirts for men and sheath dresses for women. Quirky graphic prints on shirts and skirts add a punch of humor and youth into the collection as well.

If fashion runways continue to churn out clothes made to fit the near perfect bodies of models, Tyler boasts of creating clothing fit for the real man and woman. “Our customers can look forward to much more comfortable fabrics and body-flattering silhouettes,” shares Mendoza. “We've democratized our brand to no longer be just for people with model proportions.” As in tune as they are with the pulse of international fashion, so are they with the needs of their customers–a quality that most every shopper looks for when it comes to shopping and dressing up.

For more than a decade, Tyler has been paving the way for a new landscape in local retail, and their new collection proves just how. Past keeping up with the changing trends in fashion, Tyler has also created it’s own world where the idea of fashion isn’t always about donning the most expensive dress, but being able to enjoy fashion straight up. And as Mendoza would have it, “it's all about being less conscious about what you put on and enjoying yourself. Sometimes, clothes can be too tricky to wear that you end up worrying about the little things. Our new collection is composed of pieces that are just meant to be worn, enjoyed and lived in–in style and luxury.”

Tyler boutiques are located in R1 of Power Plant Mall in Rockwell Center, Level 2 of EDSA Shangri-La Mall, 3rd floor of The Podium, 2nd floor of Glorietta 4, and Adora in Greenbelt 5.

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