BackJoy Straighten Up Campaign

Monday, December 01, 2014

Had a pampering session at the Blue Water Day Spa Green Hills last week to get to know the brand BackJoy. I found out that BackJoy is known for its core product, the Sit Smart which helps relieve pain and allows one to sit in comfort. Still true to its therapy and health beliefs, the brand launched their latest campaign Straight Up, with two categories: Sleep Sound and Stand Right.

 BackJoy Sit Smart units, available in different designs, allow the user to improve posture and sit comfortably and properly. The innovative design tits the pelvis upright, keeping you in consistent correct sitting position.


Watched my favorite movie Love Actually while having foot spa and finger foods:

My tiffany blue BackJoy slippers:

Speaking of which, we go to the first subcategory of their new campaign Straighten Up - Stand Right. BackJoy's footwear have the Active Stabilization Technology designed to help users walk correctly through the natural gait line system (support, balance, mobility), stand comfortably, and improve posture. 

Meanwhile, BackJoy's SleepSound includes the Posture Sleep Pillow that uses patented layered technology that automatically floats the head in optimal sleeping posture. This aligns the neck and back to reduce back pains!

 For the complete line of BackJoy, visit their stores in Ayala Cebu, SM Fairview, SM MOA, SM Megamall, SM Annex, SM Cebu, Robinsons Place Manila, and Robinsons Place Magnolia. 

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